Four ways to win the attention game. And we're all in it.

Regardless of what business we're in, we're all in a contest for attention. Here are four ways to design and ship a product worthy of...

Read More

Pitching at the 2017 Sport Innovation Forum

Sports performance innovation is alive and well in New Zealand. From materials to wearables, there's a bunch of creative technology and developments happening right across...

Read More

Grin and wear it: Kiwi companies put the tech into textiles

Our fabric, Fortitude, was featured in an Idealog article on developments in the smart textile sector in New Zealand.  You can check it our here.

Read More

Sporting pedigree

Behind most successful sportswear brands, you'll discover entrepreneurial founders driven by a passion to help make athletes better.

Read More

Reflecting on a decade of learning

For most start-up businesses, there is no such thing as overnight success. Here are some of our start-up journey insights.

Read More

Wool features at Science in the City

Science in the City showcases a range of innovations and developments, including Gimono and Fortitude. Red jacket (pictured) is made from Fortitude.  

Read More

The sheep, the scientist & the entrepreneur

Unreasonable doesn't equal impossible!  A four year collaboration between Gimono and AgResearch produces a world-class performance textile.

Read More